Sunday, August 8, 2010

Fashion's welcome booby trap





Breasts. What to do with 'em? In youth, united they stand; with age, divided they fall. So it's no wonder that in recent years designers haven't quite known how to deal with these upfront symbols of femininity, preferring the more androgynous approach, offering lines that give a 'leaner, more architectural' silhouette. Whilst this certainly has its place for those less-endowed laydeez, it has perhaps caused exclusion for a multitude of women worldwide who have quite rightly pondered, 'Where does this leave me?'

Enter the Fall 2010 ready-to-wear circus, or more pointedly, Marc Jacobs and his team of oft-unheralded designers at the helm of hallowed French fashion house, Louis Vuitton. They have decreed that the bust is back: Not-quite-so-much-the-bigger, but certainly the better-than-ever. Think a young, firm, Brigitte Bardot; a veritable coquette and timeless fashion plate, her golden locks and thrusting bosom raising temperatures and box-office bankability - bums on seats for boobs, as it were. In an era when the sex kitten ruled, her seductive French purrs positively roared across the globe.

But how to make this all relevant for today's world? In essence, how to make the bust boom once again? To understand it better, perhaps we need to examine the overall 'new' proportion. It calls for a seriously cinched-in waist (giving the illusion of a bigger bust), full knee-length skirt and a healthy dose of confidence to let the proverbial 'puppies' off the leash and allow them to command centre stage. And let's make one thing absolutely clear: this is a gracious, ladylike approach - more made-over, modern-day milkmaid, not a nod to the pneumonic Playboy bunnies of today.

But back to LV's winning collection, universally applauded as the season's breast in show. Wheeling out a variety of past and present supes (Elle Macpherson, Laetitia Casta, Alessandra Ambrosio, et al) giving body and boob, parading serenely in front of an appreciative audience who, more than likely, let out a collective cigarette-scented sigh of relief that the afro wigs and gimmicks of the previous LV season were returned to whence they came from, replaced by welcome ponytails, bows and breasts. Can you say 'Ooh la la'?

Fashion's gone broke for the bust, and for women worldwide, I'm guessing that it couldn't come sooner.

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